Penn Medicine News Blog: Archives

August 20, 2013 // By Kim Menard // Comments

Every Story Counts

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NBC Nightly News Melissa Livney Penn Memory CenterEver wonder what it's like to work in a media relations office at a busy academic medical center? Much like other aspects of medicine, it’s fast-paced – and there’s something new and often unexpected to work on every day. To give you a glimpse of the velocity and variety of topics we cover in a given year, we're pulling out some interesting stats from our 2013 fiscal year end media wrap-up report to share with you.

We're constantly working to share important advances and news with the public and with reporters, from all parts of the Perelman School of Medicine and University of Pennsylvania Health System. Penn Medicine is a busy place - with nearly 22,000 employees including 1,975 faculty - and there's no shortage of information to talk about.

This year, we issued a total of 415 press releases, announcements, blog posts and more, increasing our output by 31 percent over last fiscal year – every year, it seems there are even more studies and programs and compelling patient stories to talk about. We also welcomed Steve Graff to the media relations team towards the end of the fiscal year, bringing our group to a total of 8 team members with external media outreach duties.

According to our best accounting efforts, our more than 1,400 interactions with media - to facilitate interviews about new and interesting research and projects underway here and provide experts to comment on medical news of the day - resulted in 24,000+ stories in print media outlets, television and radio broadcasts and online news sites. Maybe you saw us on The Today Show, CNN, New York Times, heard us on NPR, or in Reuters, the Associated Press or the Philadelphia Inquirer?

All told, Penn Medicine news has been carried in outlets that reached 10.4 billion viewers and readers in FY13. On the busiest day last fiscal year, news about Penn Medicine was delivered to more than 251 million people worldwide, averaging 30 million viewers and readers who might see Penn Medicine as they’re perusing the headlines each day.

We've also been busy on social media, with @PennMedNews on Twitter experiencing 38 percent growth in the number of followers this fiscal year – so, thanks to our followers! We also have to thank our social media followers for all the great comments and feedback (e.g. Facebook likes and video views) we've received this year. In collaboration with colleagues in Penn Medicine's Marketing and Development/ Alumni Relations office, we've collectively seen about 34,000 interactions via social media – including comments, likes, retweets, and shared stories  – averaging more than 94 interactions with followers daily.

So, what was the most memorable Penn Medicine story of the year for you?

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